So, the Apple iPhone is under attack from its first ever virus.
An Apple spokesperson (that's me) said:

"There's no need to panic.  We are opening Apple hospitals all over the world, where all the staff wear white, all the patients have to wear white, and if anyone bleeds, we throw them out.  We advise customers to dress nicely and bring their iPhones (suitably dressed in cases supplied by us on the Apple Store - only £35, or 25 dollars) to the accident and emergency department."

So that's all sorted then.